Client: Chivas Regal

Project / Context: Cultural brand activation bringing selected fans from Nigeria to North London for a full Wembley match-day experience, combining football, hospitality, and community storytelling.

Brief / Problem: Document the experience of invited fans throughout the activation, capturing authentic moments across the stadium tour, match-day environment, and portrait sessions. The goal was to create compelling visual content that reflected both the excitement of the experience and the connection between football culture and the Chivas brand.

Role: Photographer, Portrait Photographer, Editor

Process Insight: The coverage focused on capturing candid interactions and emotional moments throughout the day, from the stadium tour to the live match atmosphere. Alongside documentary coverage, a portrait session was organised to spotlight the invited fans, creating clean, editorial-style images that celebrated their presence within the experience. Images were edited and colour graded to maintain a polished yet authentic visual tone suitable for brand storytelling and social deployment.

Result / Impact: Delivered a collection of documentary and portrait imagery that highlighted the fan experience and extended the activation’s narrative beyond the stadium. The visuals supported digital storytelling around the event and reinforced Chivas Regal’s connection to global football culture.

Lead Agency: False 9