Client: Levi’s

Project / Context: On-site content capture of Levi’s store window displays, producing visual assets to serve as internal learning and reference materials for the brand.

Brief / Problem: Document the window styling in London flagship store locations to create an internal resource that can guide visual merchandising, ensuring consistency and inspiration across teams.

Role: Photographer

Process Insight: Focused on capturing the displays with attention to composition, lighting, and visual hierarchy to reflect the brand’s merchandising standards. The content was shot to be practical and instructional, emphasizing clarity and replicability for training purposes rather than public-facing marketing.

Result / Impact: Delivered a complete set of high-quality images that could be used internally by Levi’s teams as learning and reference material, supporting visual merchandising consistency and standard-setting across multiple locations.

Agency: Shifting Culture, Seen Studios