Project: AW25 ‘ORI – Upon Reflection’

Designer: Tolu Coker

Brief / Context:
Document the launch of Tolu Coker’s Autumn/Winter 2025 collection, ‘ORI – Upon Reflection’, capturing the textures, movement, and storytelling behind the designs. The collection reflects Coker’s ongoing exploration of identity, heritage, and modern fashion innovation following her recognition as a finalist in the 2020 LVMH Prize.

Role:
Photographer

Process Insight:
The shoot focused on highlighting the collection’s intricate craftsmanship and narrative elements. This was shot during Tolu’s exhibition at 180 Studios. The environment was well design to the brand’s aesthetic and the collection’s thematic depth.

Result / Impact:
The imagery successfully presented ‘ORI – Upon Reflection’ in a way that capture the make the memory of the evening lived in for both industry and consumer audiences. The visuals were used across production’s digital campaings.

Producer: Maureen Kargbo