Client: London Lions

Brief / Problem: Produce dynamic imagery that showcased the new kit while highlighting the energy and competitive presence of the team. The visuals needed to present the players in a match-ready environment that reflected both performance and brand identity.

Role: Photography, Editor

Process Insight: The shoot focused on capturing players in action-oriented poses and match-ready moments to communicate intensity, movement, and team identity. Attention was placed on lighting, composition, and framing to emphasise the jersey design while maintaining the authentic atmosphere of professional basketball. Images were edited and colour graded to align with the visual standards of both the club and Adidas.

Result / Impact: Delivered a series of campaign-ready images showcasing the London Lions’ 2025/26 Euro Cup jersey, providing strong visual assets for promotional use and reinforcing the collaboration between the club and Adidas.

Agency: False 9