Client: Arsenal x Chivas

Brief / Problem: Create visually striking images to support Chivas’ New Year campaign across EMEA and Asia, capturing the energy of the collaboration while appealing to both football and lifestyle audiences.

Role: Photographer, Editor, and Color Grading

Process Insight: We worked with false 9 to executed the shoot to emphasise the dynamic energy and visual flair of the collaboration. Beyond capturing the images, the team handled full editing and color grading to ensure alignment with both brands’ aesthetic standards. Further retouching was completed by the lead agency, False9, to refine the final output.

Result / Impact: The project produced highly commercial-standard images that were originally intended as cover photos for social media reels. The quality and impact of the work led Arsenal to feature the images in a full social post on their own channels, exceeding the original scope and visibility expectations.

Lead Agency: False 9