A test shoot session capturing the upcoming 2025/26 Arsenal fan kit, focused on highlighting the details, textures, and how supporters style the kit on match day. The shoot explored different looks and fan identities, presenting the shirt not just as sportswear but as a cultural uniform worn across the city on game day.

Working with real supporters and styled scenarios, the session documented the kit in motion and in moments of anticipation, reflecting the energy surrounding a new season and the rituals that come with it.

Role: Photography / Content Capture

Lead Agency: False 9