Client:
Timberland x Balamii Radio

Brief / Problem:
Capture and produce culturally relevant content during London Fashion Week that positioned Timberland authentically within London’s music and street culture ecosystem.

Role:
Photography & Socials Content Production

Process Insight:
The strategy was to prioritise proximity over polish. Instead of shooting the event like a staged brand activation, the focus was on embedding within the crowd and talent flow. Hero coverage centred around Skepta’s headline performance, alongside candid documentation of key figures including Nasty C, Strandz, Zeze Mills, Novelist, Finesse2tymes and Miss Banks. We also did provide live photography booth getting image ready for clients on social media during event.

Photography emphasised texture, movement, and connection between artist and audience. Film content was captured vertically with social deployment in mind, ensuring fast turnaround and platform ready edits for immediate amplification.

Result / Impact:
Delivered high energy event photography and short form video assets for rapid social rollout and press usage. The content reinforced Timberland’s credibility within music culture and extended the lifespan of the event beyond the physical space through shareable, community driven storytelling.

Lead Agency:
Seen Studios