Client: Nike

Project / Context: Event and activation photography documenting the launch of Nike’s Shox Z women’s collection, capturing the atmosphere and cultural energy surrounding the release.

Brief / Problem: Produce engaging visual content that highlighted the design and identity of the Nike Shox Z women’s lineup while documenting the brand activation and the community engagement around the launch.

Role: Photographer, Editor

Process Insight: The approach focused on capturing authentic moments within the activation space, balancing product-focused imagery with candid interactions from attendees and talent. Emphasis was placed on movement, styling, and environmental details that reflected the aesthetic of the Shox Z collection. Images were edited and colour graded to maintain consistency with Nike’s visual language while preserving the energy of the event environment.

Result / Impact: Delivered a series of high-energy event images that documented the launch and supported the wider storytelling around the Shox Z women’s collection, reinforcing the brand’s connection with contemporary culture and community.

Lead Agency: Seen Studios